During this semester project, we were tasked with redesigning the
corporate identity of a place of our choice (fictional). The focus
was to be on digital media and outputs and to explore a dynamic
new understanding of corporate design.
I decided to use the Sauriermuseum Aathal as the subject
because I really like the museum and am very interested in
dinosaurs. Through the Alternate Aquaria project, I also developed
a passion for creating interactive designs for museums and would
love to explore more such projects.
The new corporate design for the Sauriermuseum Aathal includes
defined interaction, color application, graphic application, a new
logo, new typefaces, and also a museum-specific animation style.
Although the project is still in prototype mode, I have already
established that the color change defines the corporate design of
the Sauriermuseum Aathal and thus references the illustrations of
dinosaurs, about which for a long time we did not really know what
colors they actually had.
Copyright © Luisa Viggiano