Switzerland is known for its direct democracy. Nevertheless,
the average voter turnout is 46% of the eligible voting
population.
The poster series aims to encourage voting by simply
visualizing that every vote shapes the form of the country. In
this context, the voting cross evolves into a symbol that directly
or indirectly represents "home." The design, with its choice of
red and white colors, clearly symbolizes the theme of Swiss
politics, and the flat, iconographic visual language illustrates
that a small effort can have a significant impact.
Copyright © Luisa Viggiano
